Day One, Tuesday, October 14th
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Morning
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| 12:15 - 1:00PM |
Registration
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| 1:00 - 2:00PM |
Panel: The Upside of SaaS in a Down Economy: A Guide to Obtaining Venture Funding Despite the Economic Downturn
Tae Hea, Storm Ventures, Kevin Spain, Emergence Capital, TBA, NetSuite, Moderated by Rebecca Buckman, Forbes
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| 2:15 - 2:50PM |
Crossing the Financial Chasm: Managing Cash and Revenue During the Transition Period
Todd Gardner, SaaS Capital
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| 3:00 - 3:45PM |
Return Leaders: Best Practices for Managing Venture and Ensuring a Successful Payoff (for Your Company and Your VC)
Javier Rojas, Kennet Partners
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3:45 - 5:15PM |
Breakout Sessions: Meet the VCs One on One
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Day Two, Wednesday, October 15th
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Morning
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| 7:30 - 8:30AM |
Breakfast, Registration
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| 8:30 - 9:15AM |
Morning Keynote Address and Opening Remarks
The Cloud, Platforms,and the Grid: A Look at How Clouds, Grids, and Virtualization is Impacting Your Platform Decisions
John Keagy, GoGrid
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| 9:15 -9:50AM |
Selected Stack Yourself: Building Platform-Independent SaaS Systems
Jan Aleman, Servoy
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ROOM ONE
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ROOM TWO
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9:55-10:30AM
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Mastering Subscription Business Metrics: How to Measure the Peformance and Success of Your SaaS Business
Tien Tzuo, Zuora
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RANSITION TO SaaS TRACK:
Developing SaaS Terms of Service Agreements
Gene Landy, Ruberto, Israel, & Weiner
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10:30 -10:50AM
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Networking Break
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11:05 -11:55AM
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SaaS Sales Compensation Models: The Most Effective Compensation Models to Incent Your Sales Personnel
Bob Conlin, Centive
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TRANSITION TO SaaS TRACK: Extreme Makeover! What to Expect When You Move From the Licensed to the SaaS Model
Brian Zanghi, Kadient
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| 11:30 - 12:05PM |
SaaS Reseller Channels: What They Should Look Like and How They Should be Compensated
Siamak Farah, InfoStreet
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Payment and Payment Management in a SaaS Environment
Ed Sullivan, Aria System
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12:05 -1:05PM |
Birds of a Feather Lunch: Sit With SaaS Experts to Further Discuss Your Needs and Concerned (Your Choice, of Course)
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Afternoon
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| 1:05 - 1:55PM |
Afternoon Keynote Address
Platform 2010: What Your SaaS System Needs to Support a Globalized and International Customer Base
Peter Coffee, Salesforce.com
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| 2:00 - 2:45PM |
The Microsoft Way: A Look at Redmond's Plans for SaaS in the Hosting Environment
Michael van Dijken, Microsoft
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2:45-2:55:05PM |
Networking Break
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| 2:55 - 3:30PM |
Aligning IT With Business Via Adaptive Product Management: How SaaS Impacts Requirements Development and the Voice of the Customer During the Product Development Cycle
Rene Bellei, Ryma (FeaturePlan)
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TRANSITION TO SaaS TRACK:
The Outsource Option: Getting to SaaS Fast
M. Sathyanarayan, Global Development, Billy Marshall, rPath
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| 3:40 - 4:30PM |
SaaS Pricing Models: Developing a SaaS Pricing Model That Doesn't Leave Money on the Table
Jim Geisman and Erik Seifert, Software Pricing and Atlantic Crossing
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SaaS AND THE MARKET TRACK:
Enterprise, SMBs, and the Government
Making the Big Sale: Quantifying the Case for and Selling SaaS in the Enterprise
Jeff Saling, Callidus On-Demand
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| 4:40 - 5:20PM |
Making SaaS Safe: Discover How to Overcome SaaS Security and Privacy Objections in the Financial, Government, and Medical Markets
Roshen Chandran, Paladion
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SaaS AND THE MARKET TRACK: The Tipping Point
Case studies that illustrate when in the enterprise life cycle customer's will be most willing to buy SaaS and how to close the sale when they are
John Girard, Clickability
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| 5:30 - 6:10PM |
Panel Session:
The M, O, S and I Words: How Will Microsoft, Oracle, SAP, and IBM Impact the Acceptance of SaaS?
Moderated by Jeff Kaplan, THINKstrategies
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| 6:10 - 7:30PM |
Networking Hour: Kick Back and Enjoy Some Drinks and
Hors D'oeuvres With Your Peers
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Day Three, Thursday, October 16th
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Morning
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8:00 - 9:00AM
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Breakfast, Registration
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| 9:00 - 9:55AM |
Third Day Keynote Address
SaaS in the Enterprise Over the Next Three Years
Jeff Kaplan, THINKstrategies
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| 10:00 - 10:45AM |
SaaS: How Does Your Garden Grow?: Strategies for Growing Your SaaS Sales After the Original Sale
Patrick Fetterman, Plexus
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SaaS INFRASTRUCTURE TRACK:
What Happens When it All Goes Wrong?: Learn How to Protect Your Bottom Line With Properly Developed SaaS Escrow and Service Agreements
Frank Bruno, Iron Mountain
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10:45 -11:10AM
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Networking Break
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| 11:10 - 11:55AM |
Building Your SaaS Business Via White-Glove Customer Service
Tom Appleton, DreamFactory
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SaaS INFRASTRUCTURE TRACK:
What Happens When it All Goes Wrong?
The Top Five Infrastructure Stepping Stones to a Successful SaaS Transition
Larry Steele, Savvis
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12:00 - 1:00PM
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Working Lunch: SaaS Marketing Tactics: Numbers from the Softletter Software Marketing Survey
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Afternoon
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| 1:00 - 1:55PM |
The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines
Lluís Font, NTR Global
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SaaS INFRASTRUCTURE TRACK:
SaaS Marketing Models and Strategies: What Tactics and Approaches are Most Effective?
Richard Dym, OpSource
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| 2:00 - 2:45PM |
SaaS Selling Models: Building Compelling Value Models that Maximize Sales Success
Chuck DeVita, Growth Process Group
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SaaS MARKETING TACTICS & TECHNIQUES TRACK:
Managing the Webcentric Sales Cycle
Jeff Hagins, Mural Venture
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2:45 - 3:05PM
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Break
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| 3:05 - 3:50PM |
SaaS and Professional Services: How to Maximize Your Professional Services Revenues in a SaaS World
Kevin Bury, QuickArrow
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SaaS MARKETING TACTICS & TECHNIQUES TRACK:
Marketing SaaS Using SaaS: Taking Advantage of Search and Social Media to Sell SaaS
Rajiv Parikh, Position2
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| 3:50 - 4:30PM |
The Numbers: Results from Softletter's Most Recent SaaS and Marketing Surveys
Merrill R. (Rick) Chapman, Softletter
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4:30 - 4:40PM
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Closing Remarks
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