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SaaS Publications

The 2009 SoftLetter
SaaS Report

The Softletter 2008 SaaS Report

Over 425 pages of
invaluable data and
survey results on SaaS

from the viewpoint of
technology providers.
“This report includes the
most extensive
benchmarking data
available in the SaaS
market today,” Jeff Kaplan,
Managing Director of
THINKstrategies, Inc.
and t
he SaaS Showplace. 
Complete TOC and
previews here

SoftLetter

Softletter, the definitive guide to the business of software

The Industry's Premier Source of
Hard Data About the
Business of Software Softletter,
$399 per year for 24 issues

Softletter is the leading
source of up-to-the-minute
information about the
development and growth
of SaaS in the industry. 
Upcoming articles focus on
the impact of SaaS on
product management,
developing SaaS terms of
service and reseller
agreements, the costs of
SaaS infrastructure, new
surveys on SaaS business
and marketing tactics and
strategies and much more.
Find out more

The Product Marketing
Handbook for Software,
4th Edition

In Search of Stupidity:
Over 20 Years
of High-Tech Marketing
Disasters,
2nd Edition

 

 


Up and coming SaaS University Events

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2010

SaaS University will be coming to five new locations in 2010

US Sessions

  • Dallas/Ft. Worth, Texas, January 26-28
  • Washington, DC, April 20-22
  • Denver, CO, October, 26-28
  • New York, December, 15-17

International Session

Amsterdam, Holland, June

Agendas for the 2010 in Dallas are now set. All programs will feature:

  • 30+ Sessions
  • Five Tracks
  • Five Keynotes
  • Optional Workshops. In Chicago, our optional workshops covered pricing, channel development, and outsourcing your SaaS development

In addition, attendees at every SaaS University conference  every attendee receive valuable takeaways. Dallas/Ft. Worth attendees will receive a free copy of The Softletter 2010 Direct Sales Compensation and Efficiency Report, over 200 Pages of analysis of direct sales benchmarks and metrics.  A $400 value.

 

The 2009 Softletter Direct Sales Compensation and Efficiency Report


SaaS University Sponsors
SaaS U SPONSORS
Bluelock
Servoy

THINKstrategies

 

 


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