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Softletter SaaS Reports

The 2009 SoftLetter
SaaS Report

The Softletter 2008 SaaS Report

Over 425 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. “This report includes the most extensive benchmarking data available in the SaaS market today,” Jeff Kaplan, Managing Director of THINKstrategies, Inc. and the SaaS Showplace.  Complete TOC and previews here

 

SoftLetter

Softletter, the definitive guide to the business of software

The Industry's Premier Source of
Hard Data About the
Business of Software Softletter,
$399 per year for 24 issues

Softletter is the leading source of up-to-the-minute information about the development and growth of SaaS in the industry.  Upcoming articles focus on the impact of SaaS on product management, developing SaaS terms of service and reseller agreements, the costs of SaaS infrastructure, new surveys on SaaS business and marketing tactics and strategies and much more. Find out more

The Product Marketing
Handbook for Software,
4th Edition

In Search of Stupidity:
Over 20 Years of High-Tech
Marketing Disasters,
2nd Edition


SaaS Publications

The 2009 SoftLetter
SaaS Report

The Softletter 2008 SaaS Report

Over 425 pages of
invaluable data and
survey results on SaaS

from the viewpoint of
technology providers.
“This report includes the
most extensive
benchmarking data
available in the SaaS
market today,” Jeff Kaplan,
Managing Director of
THINKstrategies, Inc.
and t
he SaaS Showplace. 
Complete TOC and
previews here

SoftLetter

Softletter, the definitive guide to the business of software

The Industry's Premier Source of
Hard Data About the
Business of Software Softletter,
$399 per year for 24 issues

Softletter is the leading
source of up-to-the-minute
information about the
development and growth
of SaaS in the industry. 
Upcoming articles focus on
the impact of SaaS on
product management,
developing SaaS terms of
service and reseller
agreements, the costs of
SaaS infrastructure, new
surveys on SaaS business
and marketing tactics and
strategies and much more.
Find out more

The Product Marketing
Handbook for Software,
4th Edition

In Search of Stupidity:
Over 20 Years
of High-Tech Marketing
Disasters,
2nd Edition

 

 


R. Chapman Books
   The Product Marketing Handbook for Software

The Product Marketing Handbook for Software, 4th Edition


In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters,
2nd Edition


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