SaaS University

Softletter SaaS Reports

Just Released!
The 2009 SoftLetter
SaaS Report

Over 425 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. “This report includes the most extensive benchmarking data available in the SaaS market today,” Jeff Kaplan, Managing Director of THINKstrategies, Inc. and the SaaS Showplace. Complete TOC and previews here

SoftLetter

The Industry's Premier Source of
Hard Data About the
Business of Software Softletter,
$399 per year for 24 issues

Softletter is the leading source of up-to-the-minute information about the development and growth of SaaS in the industry. Upcoming articles focus on the impact of SaaS on product management, developing SaaS terms of service and reseller agreements, the costs of SaaS infrastructure, new surveys on SaaS business and marketing tactics and strategies and much more. Find out more

Books by Merrill Chapman

The Product Marketing
Handbook for Software,
4th Edition

In Search of Stupidity:
Over 20 Years of High-Tech
Marketing Disasters,
2nd Edition

SaaS University Happenings

SaaS University

What's New at SaaSU

What's New at Softletter

Upcoming Videos/Webinars

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2010

Our fourth year providing actionable benchmarks, metrics, and hard data not available from any other source

SaaS University in Dallas is Now Open and Taking Registrations!

$995 per attendee, $795 Early Bird Pricing till December 10th. Save with Group Discounts, Sofltetter Subscribers save an additional $200 on their attendance

Registration is Limited to 130 People

Preliminary Agenda Here

Register Today

SaaS University will be coming to five new locations in 2010

US Sessions

Dallas/Ft. Worth, Texas, January 26-28
Washington, DC, April 20-22
Denver, CO, October 26-28
New York, December 15-17

International Session

Amsterdam, Holland, June

Agendas for the 2010 sessions are not yet set, but all programs will feature:

30+ Sessions
Five Tracks
Five Keynotes
Optional Workshops. In Chicago, our optional workshops covered pricing, channel development, and outsourcing your SaaS development

In addition, attendees at every SaaS University conference every attendee receive valuable takeaways. Chicago attendees received a free copy of The Softletter SaaS Marketing Report, over 450 Pages of analysis of 22 separate marketing activities, from analysts to PPC and trade shows. Over 400 Charts and Graphs. A $500 value.

Just Released! The 2009 SoftLetter SaaS Report